Innovation is a core focus at Billerud, which constantly works to
develop products and services that add value for customers.
Successful business development drives growth and improves
profitability, which in turn creates value for shareholders.
focus on innovation
Billerud works constantly to develop its offering in order to create added value for the
customer. It is therefore crucial for Billerud to identify the changing needs and demands
of customers and end-customers – both in financial and sustainability terms – in order to
successfully develop the packaging solutions of tomorrow.
The aim of Billerud’s business development
work is to drive growth and improve profitability.
Tomorrow’s packaging solutions are
created by constantly developing products
and services with greater added value for
customers as well as lower production costs.
Alongside technical advances, innovation is
just as much about developing new business
models and services.
Billerud’s business model is based on a
holistic view of the entire value chain for
packaging. In order to stay at the cutting
edge of business development, it is crucial
for Billerud to identify the changing needs
and demands of customers and end-customers
– both in financial and sustainability terms.
Innovation is the key if Billerud is to continue
differentiating itself from its competitors.
KnowING the whole value chain
The strength of Billerud’s business development
lies in combining resources from many
different parts of the organisation. Specialists
from different departments form segment
teams with combined knowledge of the
whole chain from paper production to endcustomer.
The method of forming networks
also helps to make the whole of Billerud
customer-focused.
Product development also takes place in
close collaboration with customers and suppliers,
as well as stakeholders not usually
associated with the forest industry, such as
design agencies, brand owners and supermarket
chains. Billerud also works with
research institutes and universities.
Strong market position creates opportunities
Several of the markets and value chains
where Billerud is active are fragmented,
which offers opportunities for new approaches
and total solutions. By using its strong position
in some segments, Billerud can develop
business opportunities and offer new, more
comprehensive packaging solutions.
Successful business development – Billerud FibreForm®
Billerud FibreForm® has a unique elasticity
that enables it to replace other packaging
materials, not least fossil plastics, in various
areas. Customers and end-customers have
shown great interest in Billerud FibreForm®,
which was launched in 2009 and whose
applications have included food packaging.
Read more on page 27 about why Marks &
Spencer chose Billerud FibreForm®. Billerud
FibreForm® has received several international
awards as an innovative packaging
material, including China’s most prestigious
industry accolade, the Technology
Innovation Award, and the Coup de Coeur
award at Europe’s biggest packaging fair,
Salon Emballage.
Laboratories add value
Billerud has several laboratories and development
facilities that test performance of
customer packaging, helping customers and
end-customers to minimise packaging-related
losses and increase the value of sales.
The laboratories also develop the packaging
solutions of tomorrow, with a focus on function,
design and sustainability.
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PACK LAB
supplies converters and brand owners
with packaging knowledge and shows
how the right design, construction and
material choice improves the performance
of different packaging solutions
and carrier bags.
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SACK LAB
helps customers and end-customers
to optimise their processes through
better paper choice and sack design.
The laboratory tests and analyses sacks
and provides suggestions for new and
improved sack solutions.
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BARRIER LAB
tests and analyses barrier properties in
order to improve packaging barriers.
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SEAL LAB
provides services which give manufacturers
of medical items a better seal in
packaging where paper is combined
with plastic film.
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BOX LAB
assesses the function and performance of
corrugated board boxes, primarily for pack-
aging fresh produce, on behalf of corrugated
board producers and brand owners.
Based on the results of these tests, the right
material choice is made and the structural
design improved to create a packaging
solution that minimises wastage, cuts
environmental impact and saves money.
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NINE TPP
specialises in designing and developing
packaging. With Nine TPP, Billerud has
managed to bring expertise in material
choice, packaging, design, brand exposure
and logistics under one roof. Nine
TPP is a joint venture owned by Billerud
together with design agency No Picnic.
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FRESH SERVICES
works to minimise packaging-related
wastage along the delivery chain for
fruit and vegetables by optimising the
packaging. Fresh Services carries out
quality measurements, using sensors and
other means, to understand where in the
delivery chain the contents inside the
packaging are being damaged.
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BILLERUD TENOVA
develops biodegradable plastics based on
renewable raw materials, thus strengthening
Billerud’s offering in renewable
packaging materials. The combination of
paper and bioplastic paves the way for
new environmentally neutral packaging
solutions.
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